GET S#!* DONE RIGHT
I’m PACSSU, a product designer & team builder with a proven track record of successfully overcoming highly complex design challenges across multiple disciplines for innovative startups & established companies.
Based in NYC
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Product Designer
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Based in NYC 🗽 Product Designer 💻
An elevator pitch
→ I’m a multidisciplinary Product Designer who has successfully operated as both a principal-level product designer as well as a team leader.
→ As a founding Product Designer at Ro, I played a pivotal role in shaping the foundational framework of the end-to-end multi-user healthcare platform experience, designing early iterations of products for patients, providers, and pharmacists.
→In my leadership role, I established the Product Design function, practice, and culture, and scaled a thriving team over 5 years of org’s rapid growth, from its MVP to 7B valuation.
→ I bring a unique ability to combine swift delivery of outputs with long-lasting outcomes by leveraging an understanding of the interplay between business, product development, and the intricacies of human behavior.
→ I’m open to conversations. Let's connect and discuss!
Selected Work
Ro / Patient Journey
Designing scalable solutions for seamless patient experience from diagnosis to management of prescriptions.
Ro / Team building
An overview of building and leading a highly collaborative, inclusive and effective design team.
Clinique ‘Digital Door’ / Retail Innovation
Reimagining retail space through digital door interactions
Ro / Design Leadership
Case Studies of successful cross-functional workshops from rapid ideation to concept prototypes.
Frye “Maker Wall”
Connecting customers to brand stories in store through design & technology
Zero by Ro
Help patient overcoming obstacles to quitting smoking.
X-Check (now part of FLYR)
A fully automated platform that generate the lowest price for flights
Ro / Pharmacy app
Pharmacist’s Verification experience redesigned to optimize for safety, efficiency and scalability.